The Challenge
Plenty needed to bring traditional farming processes from every corner of large-scale US farming operations under one digital platform — from field management to supply chain.
The Solution
As Brand and UX Design Lead, I developed the brand identity, UI architecture, and UX for every component. Coordinated with DevOps and back-end teams through years of iterative development, evolving the technology stack from jQuery/Bootstrap to Vue/Quasar.
The Results
Delivered a comprehensive farming platform used in real-world large-scale operations across the US over a 7-year engagement, one of the longest and most impactful projects of my career.