The Challenge
AVG Technologies needed consistent creative direction across all web assets, campaigns, and application UI while coordinating with external agencies on brand consistency.
The Solution
As Design Manager, I managed the creative look, feel, and consistency of AVG's web assets. Evolved concepts from sketch to production-ready designs for pages, campaigns, banners, and application components. Ran A/B split testing and user research programs.
The Results
Established a cohesive visual system across AVG's digital presence, improving brand consistency while optimizing conversion through data-driven design decisions.