The Challenge
A group of US law firms needed a scalable marketing platform that could generate highly optimised, branded websites across dozens of lawyer brands and claim types — without rebuilding each site from scratch.
The Solution
I designed and built a white-label, template-driven marketing system. Content for each claim type is fed in via a JSON schema generated by AI, which automatically creates branded and white-label pages tailored to each firm. The architecture prioritises performance, SEO, and flexibility so new brands and claim types can be launched rapidly.
The Results
A marketing machine that scales across the group's entire portfolio of law firms. New brands and claim types can be spun up from JSON config alone, with every page optimised for search rankings and conversion out of the box.